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After releasing their EP, “The Knife Is Law,” back in January, Now in 3D! now have physical copies available at local record shops such as Horizon Records, Earshot, and Cabin Floor Records. Bassist/vocalist Brandon Bodiford was kind enough to answer a few questions and bring us up to speed with what’s going on with the band this year.
Myles Griffin: I don’t think we’ve had an opportunity to talk to you guys before, so thanks for taking the time to answer a few questions. Care to tell everyone how Now in 3D! came about? And who were some of your musical influences growing up?
Brandon Bodiford: We just started playing one day and haven’t stopped since and don’t plan on stopping any time soon. We definitely have a wide range of influences, from the Misfits, The Ramones, Screeching Weasel, to The Screamers, DEVO, Mean Jeans, and Nervous Patterns.
MG: To follow that up, one of the things I loved most about the EP was this interesting dichotomy of raw lofi rock mixed with electronic sounds. It sounds a bit contradictory, but I thought it was something new and fresh that no one else is really doing. Was this a conscious decision or was it a result of a mixture of influences colliding together.
BB: Hang on, let me grab my thesaurus. It was for sure 100% intentional. We just think it sounds cool, that’s pretty much it.
MG: What’s the creative process for the band like? Many of your songs are right at or below 2 minutes long, which used to be the gold standard in the punk/pop-punk scenes way back in the day, but is more of a rarity now. Do you find it easier to write shorter songs to better accentuate the band’s frenetic energy?
BB: Creative process? We just start writing something and stop when our attention is grabbed by something else. The short songs are a result of our short attention spans and our addiction to cartoons and Nintendo.
MG: You released your EP “The Knife is Law” digitally earlier this year, but how does it feel to have the record pressed and in stores?
BB: It feels awesome! It something we’ve been wanting to do for a long time, and something I’ve been wanting to do ever since I started playing music.
MG: You guys have custom mics out of telephone receivers. What’s the reasoning behind that and how exactly did you go about implementing it?
BB: The main reason we do it is because it looks rad. They also sound super lofi, feedback a lot, and we can wire them up into a single ¼” input that plugs straight into the PA. Telephones+spraypaint+wire+
MG: Now In 3D! feels closely tied to Greenville’s DIY/punk scene, with consistent appearances at one of the area’s premiere rock houses, Circle A Ranch. What about that scene attracts you so much to it?
BB: Everyone there is super awesome and supportive! It’s super fun to play there, and it’s always a good time.
MG: With the music scene in Greenville consistently growing and more and more places supporting live music, how do you find the climate being a local band right now? And who are some of your favorite local acts to watch or listen to?
BB: It’s a bit of a relief to know that we have more places to play than say, a year ago. Some locals to definitely watch out for are The Soap, Rubrics, Count Us Out, and Tarred and Feathered. All of these guys are super nice and extremely talented. Catch them live!
MG: You got your EP out and under your belt, what does the rest of 2012 hold for the band? More short form release or are you looking to record a full length in the future? Or perhaps a tour?
BB: We actually have another 7” coming out on a new label with some pretty well-known bands later this year, but we’ve been told not to say much about it yet. We’re planning to release another 7”after that one, and hopefully an LP following that. We are wanting to do a quick summer tour, hopefully it works out.
Sounds awesome! I’m looking forward to more new music from Now in 3D, as I simply just love their style. Thanks again to Brandon for talking to me and I wish them nothing but the best of luck with what seems like a busy but exciting year for the band. Hope to see them out soon! Until then, you can stream “The Knife is Law” EP below!
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